Hello Barbie

Hello Barbie is a smart doll designed to conduct interactive conversations with a child. The toy connects to the Internet directly to send the child’s voice recordings to the toy server, which applies voice recognition techniques to respond to the child. The toy has a companion app that parenst can use to configure the toy.

Tracking users

The toy tracks users across multiple sessions

Advertising to children

The toy does not display ads to children 

Collecting information

The toy collects identifying information, including images and videos

Sharing information

The toy does not share identifying information with third parties

Securing the toy

An unauthorized user with physical access to the toy can configure or control the toy

Securing information

An unauthorized user with nearby (wireless range) or remote (network) access can access and view personal information

Controlling information

The toy allows parents to review or delete personal information